Comments on: Customers or Fans? http://version3.co.nz/customers-or-fans/ Wed, 09 Nov 2011 12:06:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: duncan http://version3.co.nz/customers-or-fans/comment-page-1/#comment-308 duncan Wed, 26 May 2010 05:50:06 +0000 http://version3.co.nz/?p=166#comment-308 Thanks Jacqui, glad to hear that my work at Orcon is paying off. Definitely helps to create a story about how you get people from being complete strangers through to fans, and the various levels along the way. It is also really useful to think about everything you do in terms of these levels. Are you trying to introduce yourself to people who have never heard of you, or are you just trying to turn someone who is happy with you into a raving fan. Too often marketers are guilty of trying to do everything with every one of their messages. Thanks Jacqui, glad to hear that my work at Orcon is paying off.

Definitely helps to create a story about how you get people from being complete strangers through to fans, and the various levels along the way.

It is also really useful to think about everything you do in terms of these levels. Are you trying to introduce yourself to people who have never heard of you, or are you just trying to turn someone who is happy with you into a raving fan.

Too often marketers are guilty of trying to do everything with every one of their messages.

]]> By: Jacqui http://version3.co.nz/customers-or-fans/comment-page-1/#comment-307 Jacqui Wed, 26 May 2010 02:00:41 +0000 http://version3.co.nz/?p=166#comment-307 I'm a fan of Orcon. We used to talk about moving our customers up the marketing ladder... You'd have suspects (who'd never even heard of you/your product) and you'd sell them so that they became customers. Give them extra good service EVERY time and they'd become clients... and so it went on up the ladder. I liked it went I heard people referring to me as "their" marketing guru - knew they really WERE fans then (although we used the word 'advocate'. I’m a fan of Orcon. We used to talk about moving our customers up the marketing ladder… You’d have suspects (who’d never even heard of you/your product) and you’d sell them so that they became customers. Give them extra good service EVERY time and they’d become clients… and so it went on up the ladder.

I liked it went I heard people referring to me as “their” marketing guru – knew they really WERE fans then (although we used the word ‘advocate’.

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