Choi + Shine Architects recently picked up the Boston Society of Architects award for this project re-imagining high voltage pylons. Unfortunately the Icelandic folk who were running the competition in which they were entered didn’t like them enough to run out and build them. I would love to see these carrying the national grid here in NZ, imagine these set against the rugged central plateau landscape. (via designboom)
This multi-touch DJ interface, a senior degree project from Greg Werk, looks pretty neat. Think he may be overstating the problem a little (given any club worth its salt has gear already – never have I seen a DJ have to do a full gear set up while another plays), but still nice to see people pushing the boundaries a little.
If you are a marketing-or-advertising-type-person then you should read this letter, laugh, then actually sit down and think about it. If you aren’t, just read it, nod sagely, and feel free to point and laugh at us marketers.
This image is awesome. I wish I could find out who is responsible for it, but haven’t been able to figure it out. That is all. (via Feltron)
Telephoneme is a hybrid live-action/animated short film about the alphabet carrying secret meanings, based on ‘The Alphabet Conspiracy’ an educational film from the 60’s. Head over to the Telephoneme website and download the press kit to get the full background, or just check the super stylish film itself below.
Back from my crazy adventures pretending to be a globe trotting professional mountain biker and there is plenty to catch up on. Here is a little sample of what has been keeping me entertained lately…
Watching this video of Paul Basagoitia ripping his back yard as we tripped around Canada got me pretty pumped up (and also wondering how feasible it would be for me to buy a house with a good chunk of land attached). Also of interest, Trent Palmer shot this using a Canon 7D mounted on a radio control helicopter. How cool is that!
More New Math provides a vast array of life lessons by way of equation.
Pilot Magazine is without doubt the hottest print publication here in NZ right now. They also run a great little blog that is worth keeping an eye on in between the visual feast that is each of their issues (if you can, get hold of a copy of their latest issue). Apparently it is temporary and a ‘real’ site is coming… If that is the case then I can’t wait to see what they have in store.
How to Write an Advertising Manifesto (aka The Manifesto Manifesto) is an outstandingly astute and witty observation from Kim Mok.
I have to admit though, I do still really want to write a manifesto at some point. The point at which I feel strongly enough about something to write a manifesto about it. Just the word manifesto gets me all fired up. (via Fishing for bats)
Diesel’s new ‘Be Stupid’ campaign includes some of the freshest work I have seen in a while. Up until now the stuff I have seen has mainly been clever copy & killer photography, but they took it experiential with Diesel Facepark, Facebook in the real world. Why? Apparently digital is smart and analogue is stupid, and Diesel says be stupid.
My good friends Matt & Dayna make kids television here in NZ that is often really funny for (kinda) adults. Want proof? Check Matt’s alternative version of BoB feat. Bruno Mars “Nothin’ on You”…
Must have been a while since the last guide to the Interneat, cause this one is a bumper edition.
The Big Caption is a complement to (Boston.com’s always amazing) The Big Picture, wherein jokes and statements are made using typography. For example:
Incredible title sequence for the Typophile Film Festival 5. Amazingly this is all real, no CG what-so-ever. You can get the full story behind it here.
While we are on the subject of typography, Typography for Lawyers looks like a great practical guide for non-desingny folk who want to make their long written documents look swish.
The Radio 1 Essential Mix is an institution. Over time they have basically hosted every major DJ there has ever been. Now you can listen to and rate (almost) every Essential Mix since 1993 online, anytime at essentialmixes.net. An amazing archive of recent electronic music history. Great for folks like me out in the colonies.
Diplo & Switch (aka Major Lazer) team up with La Roux to deliver the massive (free!) Lazerproof mixtape. It is a pretty crazy experiment, as you would expect, and well worth a listen.
Nike (& Weiden+Kennedy London) brilliantly illustrate that if you make amazing, remarkable content then there is no need to buy any media (even though I am sure there is a large accompanying media buy for this one content, you know, just to make sure). This content was run in the seperate vignettes over 3 consecutive nights in the sports news segment of our national television news here in New Zealand (I am sure we weren’t the only country), as well as clocking up untold views across the web. Powerful stuff. (Of course it helps if you have a budget of 5 trillion dollars to produce said content).
Came across a couple of great recruitment ideas recently. Check out ‘Comic Sans Destroyer‘ for a great little recruitment campaign for agency Happiness Brussels (who wouldn’t want to work at a place called Happiness?!).
And for some creative job seeking you can’t really go past Alec Brownstein’s fantastically clever Google Job Experiment. Kudos also to the creative directors who weren’t too embarrassed to get in touch and try to hire this guy.
Need a great example of a brand building an immersive experience? How about the Pantone Hotel? It is part fo their new ‘Pantone Universe’, a collection of “colourful, design driven” products from the world authority on colour communication. Not sure about the Universe, but the Hotel looks pretty awesome. via FormFiftyFive.
I am mildly obsessed with Kingswood Skis right now. Handmade in Lyttleton (a tiny little seaside village here in New Zealand), they look incredible. I am definitely lusting after a pair. Check out this great video of the ski making process from start to finish:
In more amazing handmade in New Zealand, check out Rob’s Woodgrain Bikes. Rob will hand paint your frame in one of three different beautiful woodgrain finishes right here in Auckland, New Zealand for the princely sum of $1500USD. Expensive, but man are they beautiful. via Jamie McLellan
Version3.0 is the virtual home of me, Duncan Blair. You will find me writing about an eclectic mix of branding, marketing, music, things that look good, and anything else that I find interesting. For more about me, head on over to find out all about version3.0.
(via Elly)
