Is your brand trying to attract customers, or build a fan base?
- Customers are fickle. Fans are loyal (so long as you reward their loyalty).
- Customers don’t forgive you. Fans do (so long as you make it up to them of course).
- Customers have to be acquired, one by one. Fans recruit more fans.
- Customers are suspicious, and take everything with a grain of salt. Fans trust you, and will hear you out.
- Customers will rush to join the angry mob. Fans will defend you, even in the face of overwhelming evidence.
Of course all of this only happens if you take care of your fans. And when they can do all this for you, why wouldn’t you?
Awesome photo courtesy of notsogoodphotogaphy on flickr
